With mobile, businesses grow beyond geographical boundaries, an increase in the number of employees and customers is recorded, which collectively produces massive data. This loads the backend of an app with numerous records, fields and tabs. A useful and desirable entity for companies to gain an edge over their rivals, this data needs to be analyzed and processed for predicting trends and strategies that are likely to work.

Tips for iPhone app developers to creating Big Data-driven backend

With the flurry of mobile apps lately, it has been a major concern for companies to address and manage data on the premises. The problems like storage capacity, scalability and cost of maintaining the infrastructure for the same have troubled organizations. As a result, many companies opted for cloud technology and invested in cloud computing to conquer such issues. While this data gets stored in the cloud, it then asks for comprehensive analysis to produce valuable insights.

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Here we present some tips for iPhone app developers to creating Big Data-driven backend that will not only help in managing the enterprise data efficiently but will also help in producing useful business-oriented insights.

Advanced data management capabilities

Data is growing every day and to handle it, companies require advanced infrastructure and modern mechanism. Organizations can perform extensive data analysis when it is manageable and stored in a structured format. Setting up the infrastructure for data handling and analysis is expensive; however, the need of the hour is to have economical, safe and efficient computing services. Cloud is the answer to all the data handling challenges. It is extremely secure, accessible anywhere and works on as-you-go-by procedure, which means you are not required to purchase an entire server for data storage instead a space on it will do the needful.

Real-time data analytics

To have an edge over your competitors, you, as an organization,have to be inventive and innovative. Analytics is essential for an organization but real-time analytics help you stand apart. Big Data backend lets you analyze datasets in a flash, which plays a vital role in making quick yet wise decisions.

Real-time query system with inbuilt data analytics functionality is something that can take your business to new heights. It is one of the interactive as well as incremental ways of accomplishing goals while grabbing a profitable piece of the pie.

Room for flexibility

The mobile world is flourishing at a rapid pace and the techniques are being transformed quickly too. At times, it becomes hard for developers to cope up with the changing market demands. As a result, companies have to deal with concerns that are not only unavoidable but ask for dead investments. The elasticity is absolutely zero in case of current procedures whereas if you consider cloud and modern ways of operations, the flexibility quotient is immense. You, as a business owner, can scale according to your needs and invest only in the resources that are important to your business needs at that particular instant. Addressing concerns and acting towards the same is smooth for business owners with the cloud.

Mobile is omnipresent now whether it’s personal or professional. A recent stat says that there are around 2.2 million Apple users across the globe. This means there is a lot of data that is being fed by the users to the Internet or being consumed by them in respect to their personal and professional needs. The mobile world can also be regarded as the world of both structured and unstructured data, which is required to be analyzed for actionable insights and decision making.

A mobile device is one of the vital sources of determining user’s interests, past and present behavior and needs. Once determined, it is required to be analyzed in real-time for playing the marketing game smarter and also using the information for refining future marketing strategies.

Top iPhone app development companies can be your partner in gaining such insights from the word go. So, make sure that you research well before choosing one as your development and analytics partner.

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The adoption and innovation we’ve seen in the mobile industry is exceptional and immeasurable. Along with the users and regular customers, business groups and small-medium enterprises are delighted to deal with the massive data through mobile technology.

Since this world is a huge morass of data, the best way to manage, store, sort and utilize it for business purposes and for generating value to users is through mobile apps. So, big data analytics is the gearing force for many of the mobile app businesses worldwide. And all the businesses today rely on this massive data for monetizing an app.

As the veritable audience has shifted almost entirely to smartphones and tablets, the app market is predicted to go over a $100 billion by 2020, reaching up to $189 billion. From hiring an Uber to ordering a pizza to cleaning your home, a mobile app gives you the perfect solution.

Big Data fuels user experience

With an array of mobile app development agencies available in our lists, we totally come to an agreement that nothing but a delightful user experience is what clients and customers need at the end of project delivery.

Today, there is nothing like a standard product that serves that appeals to each and everyinduvial at the same pace. It’s the century of customization and personalization, wherein every single user, even if it’s the same product in the same industry, needs a personal touch.

There is one technology that handles this personalization excellently- Big Data analytics

If you not able to work through and arrange the largely generated data due to custom products, you could never survive in the race.

Big data provides a detailed picture of every user, from what they browsing to what their wardrobe demands to at what point they can leave the shopping cart without buying anything and much more. In fact, the customer themselves are not self-aware to the extent these mobile apps are. As a result, an app owner is able to decide on the kind of user experience they should offer to each individual with a personal touch.

For instance, for developing a fitness tracking app, mobile app developers/ mobile app development agencies need to identify individual’s attention from the app, which they can do either by surveys or by checking out for competitor’s app, rating and review. This makes the new app owner understand that what all should they include- a calorie counter, speedometers, heart rate, blood count, diet or exercise recommendations. Does their target audience expect these features from the app?

This further helps developers innovate new features that can be added to the app, to stand out from competitors.

For example, your audience will love the virtual assistant or chatbot in the Fitbit. Or they may fall for the integration with social media apps, where they can stay connected with their family and friends and race against on the basis of total steps walked in a day, running speed when on the treadmill.

Moving further, getting a personal trainer where through a 3-d image on the mobile screen, the customer can be able to select the body part they need to get in shape. And this level of personalization can only be known and achieved if the right data is fetched at the right time through the right device.

Big data, with its analytical potential, ensure powerful insights into the user behavior that mobile app developers and marketers can utilize to focus on creating a connecting and impressive experience for the users. The real-time data analytics, gained out of mobile apps, track down every activity of user and continue to provide meaningful information that can be converted into a profitable output.

Big data analytics when combined with location-specific data, provide marketers ways to garner more conversion. This also helps them to roll out the right promotional offers in the city as they understand the economic condition and spending power of the residents.

With customer’s desires and wants in front, a brand can plan and implement the finest marketing campaign, improving on monetization and profits.

It’s not just the buying habits and screen navigation that draws the data from the mobile app, but the likes, comments and reviews that user provides. This helps app owners to understand the typical choices of users on various matters. Digging deep into user’s profile, a mobile app is the measure of entire customer journey from app discovery to download to engagement to exit, which is the result of real-time data analytics, giving control over every individual’s conduct.

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