The adoption and innovation we’ve seen in the mobile industry is exceptional and immeasurable. Along with the users and regular customers, business groups and small-medium enterprises are delighted to deal with the massive data through mobile technology.

Since this world is a huge morass of data, the best way to manage, store, sort and utilize it for business purposes and for generating value to users is through mobile apps. So, big data analytics is the gearing force for many of the mobile app businesses worldwide. And all the businesses today rely on this massive data for monetizing an app.

As the veritable audience has shifted almost entirely to smartphones and tablets, the app market is predicted to go over a $100 billion by 2020, reaching up to $189 billion. From hiring an Uber to ordering a pizza to cleaning your home, a mobile app gives you the perfect solution.

Big Data fuels user experience

With an array of mobile app development agencies available in our lists, we totally come to an agreement that nothing but a delightful user experience is what clients and customers need at the end of project delivery.

Today, there is nothing like a standard product that serves that appeals to each and everyinduvial at the same pace. It’s the century of customization and personalization, wherein every single user, even if it’s the same product in the same industry, needs a personal touch.

There is one technology that handles this personalization excellently- Big Data analytics

If you not able to work through and arrange the largely generated data due to custom products, you could never survive in the race.

Big data provides a detailed picture of every user, from what they browsing to what their wardrobe demands to at what point they can leave the shopping cart without buying anything and much more. In fact, the customer themselves are not self-aware to the extent these mobile apps are. As a result, an app owner is able to decide on the kind of user experience they should offer to each individual with a personal touch.

For instance, for developing a fitness tracking app, mobile app developers/ mobile app development agencies need to identify individual’s attention from the app, which they can do either by surveys or by checking out for competitor’s app, rating and review. This makes the new app owner understand that what all should they include- a calorie counter, speedometers, heart rate, blood count, diet or exercise recommendations. Does their target audience expect these features from the app?

This further helps developers innovate new features that can be added to the app, to stand out from competitors.

For example, your audience will love the virtual assistant or chatbot in the Fitbit. Or they may fall for the integration with social media apps, where they can stay connected with their family and friends and race against on the basis of total steps walked in a day, running speed when on the treadmill.

Moving further, getting a personal trainer where through a 3-d image on the mobile screen, the customer can be able to select the body part they need to get in shape. And this level of personalization can only be known and achieved if the right data is fetched at the right time through the right device.

Big data, with its analytical potential, ensure powerful insights into the user behavior that mobile app developers and marketers can utilize to focus on creating a connecting and impressive experience for the users. The real-time data analytics, gained out of mobile apps, track down every activity of user and continue to provide meaningful information that can be converted into a profitable output.

Big data analytics when combined with location-specific data, provide marketers ways to garner more conversion. This also helps them to roll out the right promotional offers in the city as they understand the economic condition and spending power of the residents.

With customer’s desires and wants in front, a brand can plan and implement the finest marketing campaign, improving on monetization and profits.

It’s not just the buying habits and screen navigation that draws the data from the mobile app, but the likes, comments and reviews that user provides. This helps app owners to understand the typical choices of users on various matters. Digging deep into user’s profile, a mobile app is the measure of entire customer journey from app discovery to download to engagement to exit, which is the result of real-time data analytics, giving control over every individual’s conduct.

You will also like it: What Suits Your Business : Responsive Website or Mobile App?

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But, the scenario has completely changed in the past few years or you can say since the evolution of mobile technology and smartphones. Planning a trip has become easier with all the essential procedures done at the comfort of our homes. From booking a hotel down under in Australia to finding a zostel in London, everything has been revamped and that too for the good.

This transformation is a consequence of users opting for easier ways and simple tricks to save on their travel expenses, which was just a presumption a few years back. With a slew of apps at disposal, travelers find themselves at the advantage while planning a trip to a new foreign land.

If you are new to planning trips online and are unaware of the real benefits of the same, you need to explore this,

1. You can grab deals and bypass rigid plans offered by local travel agents

There are multiple online portals that offer some of the best travel deals, which you can get it customized as per your needs and requirements. Meaning no more dependency on rigid plans offered by the travel agents near you. With a click of a button, you can explore the cheapest, trustworthy and customized airfares, flights, flight routes, layovers, hotels and more.

2. Last minute deals can help you book lavish hotels at cheap rates

With apps like HotelQuickly, you can plan a trip spontaneously grabbing the last-minute deals for lavish hotels at cheap rates. This was not the case in the days of past.

3. Carrying a map is old school now

The technology has let travelers remove the map from their carrying list as all the fascinating places can be pinned on the Google maps, which also assists while you navigate through the route.

4. Local transport facility is no more a worry

Worrying about how you’ll travel to your hotel once you get down to the airport? Technology has eased this aspect down as well. With on-demand taxi services like Uber and GrabTaxi your local travel gets sorted as they offer services round the clock.

5. Technology demands Internet connection

Today, airports are equipped with Wi-Fi stations that enable your device to connect to the internet and do things by tapping at your smart device’s screen. Also, you can buy a local SIM card from the airport itself for simplifying your stay and the journey ahead.

A study suggests that in the UK three out of four people own a smartphone, which means if you are a travel startup or own a travel agency then it’s high time to make a move and you should probably need to get in touch with a mobile app development firm and get your business online.

Mobile technology has helped various domains to prosper and travel industry is no exception. The mobile apps continue to thrive the travel domain as we are introduced to new apps on a daily basis. Here are a few apps, which you, as a traveler would love to have downloaded on your smart device.

1. Google Translate

It’s one of the helpful apps especially when you are traveling abroad and language is one big barrier. It’s quick, handy and offers translation for more than 103 languages via voice, typing and photo (about 30 languages). It also enables users to download 50 languages for offline use.

2. Overnight

If your plan doesn’t have a buffer and spontaneous plans work for you then this is the app that you can’t overlook. Designed for same-day stays and spontaneous travelers, it offers comfy rooms at reasonable rates. Unlike Airbnb, it is an app that not many travelers know about and offers amazing deals.

3. Skyscanner

As the name suggests, it scans every major airline for data related to price, time and layover. Analyzing the same, it lists options with the best possible combination. You can get flights £100 or less than usual booking portals, therefore it’s a big hit. However, for the best deals and bargains, let it lead you to a holiday destination instead you searching for one. You need to be open to new places and dates and let the system find you the best holiday destination this summer. And trust me, you won’t be disappointed.

4. Seatsplanet

A carpooling app that is hard to ignore. If you are looking for a reasonable yet efficient transportation medium, then Seatsplanet tops the list. With an easy to use interface, it allows users to explore through available rides, reserve them for future and track them in real-time. Details like car’s manufacturer, year of production, occupancy, driver’s ratings and more are displayed for the better understanding of the drive.

5. Uber

On-demand taxi service apps like Uber come in handy if you are traveling out of the country or even out of your town. With an exceptional reach and worldwide operations, Uber can be your go-to app for taxi services. The app is quite intuitive and responds to human touch brilliantly. Plus, drivers are certified, reliable and professional.

Closure

One point is clear that mobile is the future and the world isn’t taking a step back. The number of smartphones will only increase from now and it’ll become harder to engage the younger audience. Innovation will be key in the times to come. Unless you come up with some new refreshing ideas, users won’t value your existing procedures for long.

The time is probably right to get your travel business online by gaining insights from an experienced mobile app development firm.

The post Traveling is No More Expensive or Troublesome – Thanks to Mobile Technology appeared first on Top ITFirms - Result of In-depth Research & Analysis.