Use a Double-Sided Referral Program

Friend-referrals work 4x in building buying propensity. With a double-sided referral program, you can make it work better and make your company growth explode. This has a hard-hitting impact on building userbase as it drives a bandwagon effect and binds users to connect with a two-sided rewarding referral system.

Best Tool: ReferralCandy

Dropbox urging their users to invite a friend. And they will both get a bonus space on cloud!

Utilize Retargeting Ad Tools

Using Retargeting Ad Tools, you can reach customers after they leave, by following them across any device, browser or app. This can accentuate a 1000% rise in brand searches and a 720% increase in visits after 1 month.
This allows you to achieve reduced cost per impression, attain better conversion rates, have improved ROI, precise targeting of customers, and drive cost-effective branding.

Best Tool: AdRoll

An ecommerce website re-targets its users by pitching a product line relating to a new season!

Leverage 3rd Party Platforms

Using different blogs, directories, apps that have the audiences you are looking to target (based on social demographics, interests, intent etc.) to promote your content, you can gain a great level of exposure. Here you can take help of analytics/reporting systems to help you with your approach. Just like Airbnb allowed its users to auto-post to Craig’s List.

3rd party social sites that you can use to reach out to more users.

Connect With Other People’s Audiences

You can tap rich audience bases belonging to other platforms with the help of guest blogging, realizing quality backlinks, connecting with influencers and going with press coverage, resonating your niche of offerings. This way you can exploit well-amplified and qualified prospects assuring you of authentic user visits and conversions.

Utilizing platforms that allow you guest submissions are useful to explore and engage with new users.

Plan contests and offers

By rolling out a well-laid strategy for pulling off contests and offers AppSumo acquired 140,000+ subscribers in a period of 10 months. This approach could help any business operating in any domain to create a user info funnel to help you build your user database. You can try different business growth platforms and marketing apps to propel your reach to prolific sources.

Best Tool: gleam.io

Flipkart runs a discounted sale targeted to sell their electronics collection.

Send ‘Thanks’ Emails

Sending Thanks Emails is an effective way to track and touch users who haven’t converted into winning customers thorough other attempts. For this you can plan to treat them with free handouts and discounts to extend them thanks for participating in your event or maybe just registering for it. This will help you in making them a good future prospect for your business.

Best Tool: MailChimp

American Airlines sends personalized emails to touch base with its customers.

Create content for your ‘Buyer Journey’

According to a report, 61% people in the US are more likely to go with businesses that contextually connect with their users and deliver personalized content to address their queries and help them make their decisions. Here, you need to work on adopting a 3-step process including – Awareness Stage, Consideration Stage and Decision Stage. In this regard, 30% of Amazon’s sales comes from recommendations as they know how to tap buyer journey at different points.

Upwork outlines how Buying Journey works in the online resource hiring space.

Use Drip Emails for Onboarding

Businesses that know how to automate leads with the help of emails can experience 10% or more rise in revenue in a span of 6-9 months. Which is well followed by a 450% of hike in qualified leads. By using Drip Emails for onboarding you can drive people towards your business goal by sending each person the perfect series of email based on their unique behavior.

Best Tool: DripEmails

The Drip Email campaign should be designed to best suit your communication needs with apt business pitch and marketing tactics

Send Custom Abandonment Email

As per a latest research, about 68% of online stores are abandoned at the first attempt as users get distracted because of different commotions and large number of choices in the ecommerce space. But that’s not end of it. You can bring them back to you by sending them strategically planned reminders and alerts to prompt a reconnection. The best part, the tools like AbandonAid that support data churning and conversion needs by sending custom abandonment emails, can be flawlessly integrated with different cart platforms like Magento, Shopify, Prestashop to get best results from it.

Best Tool: AbandonAid

A custom abandonment email to a user by Easyart.com aiming to reinforce user-engagement and trigger next set of communication

Exploit Invite Based Rewards

When Gmail started, it used to allow users to join through invites. This idea led to a significant rise in popularity for the Google’s Emailing service and it went viral to replace leading services. In another instance, Harry’s (grooming services) generated 10,000 leads in a time of just 10 days by getting users to share their products with their friends through social media.

As per marketers this is a powerful organic model to amplify your word of mouth and connect with the users with strong star-networking.

Best Tool: ReferralCandy

This is how Harry’s applied its one-to-one invite model and reaped a great response from users

“Expect these growth-hacks to be the definitive most marketing and sales practices to design a powerful program to effectively reach and acquire your online users.”

The post Growth-hack your business with these marketing tips appeared first on Top ITFirms - Result of In-depth Research & Analysis.

The world of mobile apps has treated each one of us differently. Whether you are a business owner or a consumer or for that matter, a silent contributor to the growth of mobile app market, your requirements are being respected. Today, the world has reached that stage where running a business is not enough. Instead, running it in accordance with modern techniques and incorporating modern ways matching the fluctuating market trends is what’s desired.

One such trend that’s now mainstream is having a mobile app for your business. With everyone following the mobile application trend, it’s vital for you to join the race and keep up with the market’s pace. It’s likely for your competition to take the mobile route and if you don’t do the same then I’m afraid that instead of progressing, you’d rather recede.

With the sense of ease that mobile apps add to the end users’ lives, it has now become a necessity for every business to have its own mobile app. Typically, users too keenly look forward to using a business app for better interaction with the brand and completing their tasks in a flash.

Here are quick pointers complementing the above statements and making you aware of how mobile apps can be beneficial for your business in the times to come.

1. Knowing your market better

The first and foremost thing you, as a business owner, need to do is to research your market well. Know what your competitors are up to and what can you do in order to outperform them. A well-researched and a focused app development process can lead you to success. It is advisable to get in touch with the top app development companies for expert guidance on various aspects like features to be included, pre-and post-marketing strategies, in-depth market analysis, upcoming trends in the mobile domain and more. Make sure you do it professionally and gain an edge over your competition even before your app goes live.

2. The first impression is the last impression

You must have heard this phrase a million times but it’s time to know its real value. Here, we are referring to the design of your app. The design is the first thing that stimulates users to enter inside an app, and it all starts with the logo, icons, color theme, typography and layout.

Get in touch with an experienced bunch of iOS and Android app designers to get this task done. Get your users enthralled from the outset and make a strong appeal in your sphere that you are here for business.

3. Performance is the key to success

Once users have downloaded your app and started using it, it’s time to captivate them with the app’s performance and functionality. The easier your app is to use, the more are the chances of users coming back to it. However, loading your app with more than necessary features can irritate your users and there exists a very strong possibility that they abandon the app. So, dismissing the rumored perception of owning a fully-loaded app is a sensible move for you to propel in this fast-paced environment.

Make sure the efforts, time and energy put in by your iOS and Android developers don’t go in vain and you get the desirable outcomes. In addition to the features, ensure your app is intuitive and responds to the touch in the sublime fashion because that’s what users desire from your product. Get the top Android and iOS developers on board for creating an app that’s loved by all.

4. Test till it lasts

Nobody likes an app with glitches. And you, being the owner of the app, won’t like to lose your audience just because your development team couldn’t create an error-free product. Your app requires regular testing starting from the conceptualization phase until the time it is deployed on the app stores. It requires continuous amendment and maintenance about performance, functionality, third-party tools and database attached for providing a sleek experience to the end users.

Quality analysts play a vital role in assuring the same and making your app ready for the market vulnerabilities and challenges. They need to be smart enough and proactive in their approach to detect the future shortcomings so that strategies can be devised at the right time.

Closure

Businesses need to understand this fact that users are delighted when they can accomplishtheir daily jobs while relaxing in their couches or while they are on-the-go. And this is what they expect form your app service. A solution to their everyday problem.

Desktops and laptops are being replaced by smart devices like smartphones and tablets, which are at par to do the needful.  The answer to the most difficult question that- who will download your app– is not only someone who wants to avail your services but people who never thought about using a service like yours, but once they get to know about your app, their unknown requirements turn into their need. The app should have the potential to make users know about their hidden desires. Your clientele will be same as in your offline or web stores; it’s just that the medium of interaction has changed from offline to online, from desktops to mobile.

The post 4 Ways Your Business Can Grow with Mobile Apps appeared first on Top ITFirms - Result of In-depth Research & Analysis.